The Diner is a casual restaurant housed within Dullboy’s Social Co in NSW, Australia and is a modern take on the classic American Diner.
I was responsible for the brand design and collateral rollout of this project including menu design and signage.
The brand mark is centred around the actual blocks that were used as an interior feature of the restaurant and was designed with modularity in mind. The elements can be reconstructed on different pieces of collateral to keep the brand aesthetic looking interesting and fresh.