Fojo is a full-utility kitchen concept for take-out start ups based in Paris, France. Kind of like a WeWork for kitchens. I undertook this project while working at 3Stories London where we built the brand identity from the ground up, covering everything from target audience research and brand pillars to naming and design.
Fojo was built upon the idea of being ‘seriously playful, equally invested in the business and art of food. A brand where the passion for cuisine and professionalism is balanced by a need to creatively carve your own path. Driven yet experimental.